nostrum
A medicine whose effectiveness is unproved and whose ingredients are kept secret for the purpose of restricting the profits of sale to the inventor or proprietor; a quack medicine.
--Toe-glo is not a nostrum!
Word du Jour 
Hey hey hey, check this page to learn a new word each day!

Above: Professor Pupsalot, Puppy Congress's unquestionable cynosure, pictured here as he plots to overthrow the Puppy Government.
Dwelling in or under the earth; also, pertaining to the underworld
--Is it me, or do the raging fires of hell seem even more chthonic than usual tonight?
--"Of course it was Satan! Who else would order a gin and chthonic?"

[bi-hoov] –verb (used with object)
1. to be necessary or proper for, as for moral or ethical considerations; be incumbent on: It behooves the court to weigh evidence impartially.
--Ladies and gentleman of Toyland! It behooves us to find out just who embezzled five thousand Tiddlywinks from the First Lego Bank of America!
2. to be worthwhile to, as for personal profit or advantage
--It behooves you to look at this webpage everyday. Because , you might be at the tail-end of a job interview at Penguin Putnam, and you're sure you nailed it, and your boss who is inevitably wearing a ten-gallon hat will say, "And by the way, what does 'farl' mean?"
After a pause that feels like an hour you'll say "fertilizer."
He'll say, "No, that's 'marl', you idiot. Now it behooves you to get the Schenectady out of my office before I turn your ass into Shepherd's Pie!"
"What does 'behoove' mean?"
"JUST GET OUT!"